Marketing your Electrical Business
Being an electrician in Brisbane can be very competitive, especially in a local setting and even more so if your business is new. You need new calls coming through to ensure you have a steady stream of business coming in.
The main thing you are likely doing is leveraging your own personal network of friends, families, relatives and others to use your services and generate business. This works well for most but often doesn’t get you far. Hence the reach out into marketing and advertising.
Are you marketing your business in the yellow pages, newspaper or other forms of paper ads?
Well, unlike years ago this just isn’t the most effective form of advertising anymore. With the availability of internet, computers and mobile devices people are using digital methods of search to solve their problems.
You want to get your business in front of as many people as possible to ensure you can stay in business. This means leaving the printed ads behind and jumping online.
There are many ways to do this and your choice will be heavily dependant on your personal skillset and marketing budget.
Some common types of marketing online include:
– Pay Per Click Ads (PPC) – Google
Unless you know anything about the above methods, it is suggested to hire a professional or talk to some of your connections to see if they can help you out. At the end of the day, it pays to learn about these methods and how they can be effectively applied to your business structure. This is the future of marketing.
Read more about digital marketing and how to apply it to your business here Watch the video below to learn about how you can effectively use digital marketing to promote your Brisbane electrician business.